Working out which online marketing or social media processes and tools to use is the first decision.  Implementing them is the second.  The third, the biggest, and the most often forgotten decision is working out which member of staff has the time, skills and inclination to maintain them over time.

There is no point in starting any social networking activity unless it is going to be maintained.  Blog posts have to be written, forum posts answered, Facebook pages kept topical and up-to-date, newsletters sent regularly, tweets twittered several times a day.  Content has to be found for all of these activities.  Some automation is possible, particularly between social media, but a human being is required to instigate and react all the time.

Sophie provides this service for organisations at agreed intervals.  She can “extract” content from nominated people as required.  This is ideal in organisations where existing staff don’t have the capacity to maintain certain aspects of online marketing.  It also allows businesses to evaluate the online marketing before hiring permanent staff to maintain it for them.

Alternatively, Sophie trains people to use SEO, PPC or social media, either as a one-off bespoke training session to start them off, or by giving them on-going training sessions until they feel confident.  This is ideal for new staff or staff taking on new responsibilities in middle sized or large organisations.

Sophie also offers masterclasses in SEO, PPC or social media, tailored to the specific individual’s business.  These are usually three hours long, with a coffee break in the middle, for one person, at their PC, setting up the tools they need and starting them off.  Sophie spends time beforehand working out exactly what the trainee specifically needs to know and concentrates on this. This is ideal for freelancers and small business owners looking to kick-start their online marketing.