What do social marketing, social media and social networking mean? Generally social marketing is taken to mean the entire subject of marketing to communities and engaging with them. This has been done for years, long before the internet arrived, but the internet has made it much easier.
Social media is the term used to describe generally all the online means of engaging in these conversations, and social networking is the term used to descibe using social media.
Sophie is constantly using the following social media:
Blogging, Twitter, Facebook, LinkedIn, newsletters, forums.
And has a good knowledge of:
YouTube, podcasting, Audioboo, Wikipedia, Flickr, ipatter, My Space.
There are other tools with which she can help you maximise your social networking such as RSS, Google Alerts, Skype, Voip, Delicious, Digg, Picasa. Depending upon the particular social media chosen there are various ways of monitoring the effectiveness and Sophie advises clients on which to use.
Sophie helps businesses to evaluate the best social media for them. She will set each applicable service up and either train staff to use it, or operate the specific social media on behalf of the business.