If a website can be found easily organically by the search engines, particularly Google, less money needs to be spent on Google Adwords or other pay-per-click (PPC) advertising to achieve the same number of visitors.  Many internet users also avoid paid advertising, so performing well organically is important.

SEO search engine optimisation encompasses all the ways of improving your position on Google and can seem like a black art, but the principles are relatively simple. What makes it complex is that there are many small actions to be taken, and there are times when some cannot be implemented or it would annoy users and this must never happen. There are three tasks involved in SEO:

• choosing keyword phrases
• optimising the website
• obtaining good relevant backlinks

Sophie has optimised yours2share for a wide range of keywords, a particularly difficult SEO task.