The biggest pay per click advertiser is Google Adwords, and this is always the starting point before investigating any other PPC advertisers. SEO only takes you so far: no website can be optimised for every keyword and many businesses buy at least some Adwords. There are three key tasks for PPC:
- choosing keyword phrases
- setting up Adwords
- monitoring performance and adjusting the bidding
PPC is very effective if used carefully.
