Online marketing, web marketing, internet marketing: there are many terms for using the internet to promote your products and interact with customers, suppliers, partners, and other target audiences.
Sophie advises on four major aspects of online marketing:
1 Designing and building a website that meets a business’s needs.
2 Getting the right traffic to your website as cost effectively as possible.
- SEO or search engine optimisation
- PPC or pay-per-click (Google Adwords)
- Social networking and social media
- Affiliate marketing (creating your own affiliate program using systems like idevdirect or eventbrite, or being an advertiser in an affiliate network)
3 Monetising or making money from your website.
- Google Adsense
- Banner advertising (openx and other systems)
- Affiliate marketing (joining individual affiliate programs such as Amazon or affiliate networks as a publisher)
4 Monitoring the performance of all forms of traffic generation or monetisation and adjusting where appropriate.
- Google Analytics