Sophie Garrett is a freelance marketing and IT consultant, specialising in online marketing, social media, and WordPress based in Norfolk, supporting clients locally, across the UK and abroad, all under the umbrella of SG Marketing. For the last seven years, Sophie has created and run yours2share, a website that helps people find like-minded partners to share property, boats, horses ec. At the same time, she has been asked many times by friends and clients to help them with their online marketing.
If you want to explore which aspects of the internet you need to concentrate on to achieve your business objectives, SG Marketing can help you. We can also provide services in SEO, PPC, blogging, newsletters, Twitter or any aspect of web marketing, or training clients to do it themselves,
Before building a website or doing any online marketing, it is vital for an organisation to understand its products, its customers, its market, and its competitors and what will work for the business. There are pros and cons for every kind of website and online marketing action.
For some businesses, on-line marketing is a priority; for others, a simple website and monthly email newsletter is sufficient. If you think online is a priority, do you rebuild the website, redesign the website, optimise, buy AdWords, blog, tweet, use Facebook, all of them, some of them? It can be a bit daunting. Sophie has used all of them, trying out lots of variations before finding the best solution for yours2share. She has done the same for many other clients: the solution is different for each organisation.
The first step is to spend a couple of hours face-to-face with the client, understanding the issues, brainstorming the opportunities and establishing the best way forward. Prior to this, Sophie usually spends an hour doing some basic preparation. As a result of the first meeting, the client decides to go one of the four possible ways:
- Do nothing, this isn’t the best way forward!
- The client will do the work themself and doesn’t require any further help from Sophie
- The client will do the work themself with some training by Sophie
- The client asks Sophie to do the work for them
In the latter two cases, Sophie will then put together a short proposal.